You may have noticed that LCI’s logo has changed. Our business has grown and evolved over the last three and a half decades, and we felt it was time for a refresh. We have updated our logo and website to reflect who we are today and to symbolize our dynamic future. This wasn’t a decision we made lightly. We are proud of our founder, Lynn Capouya, and her rich history in landscape architecture. That’s why our reimaging and new materials reflect LCI’s original color scheme and unique character.
Since the launch of our redesigned website in September 2016, we have been in the process of updating all of our collaterals, marketing literature, online presence (Facebook, LinkedIn, Instagram), stationery, etc. with the new logo. Changing LCI’s logo was an integrated team process that involved many steps and many people – website designer, marketing team, and Lynn. In addition to the logo, one of our designers, Jerry, developed three new icons, Horizontal, Vertical and Sustainable, that you see displayed throughout the website. Each icon represents a market segment of work and will be featured prominently in our new core marketing materials.
The new look represents growth, the evolution of our work approach, and a vision for the future. Since launching the “LCI refresh,” we have received very positive comments from our clients and teammates. While it is bittersweet to see the old logo retired, we are excited to see where LCI is headed.